Our Vision

To be the premier trade association that is vested in the success of its member companies and their customers in all matters related to online financial services.

Our Mission

To promote a diverse and responsible marketplace for access to innovative online financial services through education, communication, collaboration and advocacy with policy makers and opinion leaders.


Who We Are

The Online Lenders Alliance (OLA), the center for lending, technology and innovation, represents the growing industry of companies offering loans online. OLA members abide by a list of Best Practices and Code of Conduct to ensure their customers are fully informed and fairly treated.

About Our Members

OLA member companies are among the most innovative financial technology companies committed to the highest standards of conduct, dedicated to ensuring the best possible experience for their customers, and fully compliant with federal law.

What We Do

As the center for lending, technology and innovation, OLA sets industry standards and best practices by which our members operate, ensuring that customers are fully informed and fairly treated. OLA also serves as a resource to federal and state policymakers on issues related to access to credit.

Beyond our role in serving and leading our members, OLA informs borrowers about online lending, and provides resources including a consumer hotline, a portal to report fraud and consumer tips.