OLA Letter to Google regarding AdWords Financial Services Policy

Lisa McGreevy, President and CEO of the Online Lenders Alliance (OLA), sent a letter to Google’s Senior VP & General Counsel in regards to the Ad Words Financial Services Policy update in July 2016. OLA and our Members believe that the terms of the policy cause harm by preventing consumers who are legitimately searching for fast and convenient small dollar loans from obtaining those loans. If Google blocks all advertising of loans with an APR of greater than 36 percent, many of these consumers will not be able to obtain the credit they are seeking.