About OLA

To be the premier trade association for technology powered lending companies serving hardworking Americans through trustworthy and reliable credit products.

To promote and protect a diverse, responsible, and thriving marketplace of online financial solutions.

The Online Lenders Alliance (OLA) is the first trade association for the online lending industry, with more than two decades of experience promoting, defending, and leading the way for companies offering innovative and trustworthy credit products to the consumers who need them.

Our members are entrepreneurs, lenders, credit bureaus, payment providers, advertisers, marketing companies, compliance professionals, software developers, and others who are leveraging technology to serve consumers seeking financial options.

OLA member companies represent accessible and responsible financial technology products, are committed to the highest standards of conduct and compliance, and are dedicated to ensuring a fair and favorable experience for their customers.

For more than two decades, OLA has led the way for the online lending industry by promoting a thriving marketplace of responsible online credit options.

We serve as a resource to policymakers, opinion leaders, the media, and the public on issues related to financial technologies and credit access.

We set industry standards and best practices under which our members operate to ensure that customers are fully informed and fairly treated.

We promote consumer protection and favorable outcomes with financial education about online lending products and provide a consumer hotline to answer questions and resolve problems. We also maintain a portal to report fraud as well as an aggressive online monitoring program which constantly scans the web for misleading and prohibited practices. When we discover violations, we work to remediate them. If they go uncorrected, we report them to the Federal Trade Commission (FTC).