About OLA

To be the premier trade association for innovative financial services companies serving hardworking Americans through trustworthy and reliable access to credit.

To promote and protect a diverse and responsible marketplace for access to innovative online financial services through education, communication, collaboration, and advocacy with policy makers, the media, and other opinion leaders.

The Online Lenders Alliance (OLA) is the center for lending, technology, and innovation, representing and supporting the growing industry of companies offering loans online. Our members are entrepreneurs, publicly-traded companies, lenders, credit bureaus, advertisers, marketing companies, compliance professionals, software developers, and more who are leveraging technology to responsibly improve consumers’ financial health. OLA member companies are among the most innovative financial technology companies committed to the highest standards of conduct and compliance, dedicated to ensuring the best possible experience for their customers.

As the center for lending, technology, and innovation, OLA sets industry standards and best practices by which our members operate, ensuring that customers are fully informed and fairly treated. OLA also serves as a resource to policymakers and others on issues related to the fintech industry and access to credit.

OLA also places a strong focus on consumer protection, informing borrowers about online lending and providing important resources, including a consumer hotline and a portal to report fraud. OLA also maintains an aggressive online monitoring program which constantly scans websites and email advertisements for misleading technology and prohibited terms. When violations are discovered, OLA works directly with the site to remediate them and, if they go uncorrected, OLA reports them to the Federal Trade Commission (FTC) for further action.